Maybe sleeping with half of the men's rugby team at your local college or university was a bad idea after all. If the purpose of advertising is to grab a person's attention, the folks at Novartis Pharmaceuticals have that shit down. Exhibit A is the internet banner ad listed above that links to this site with information about everybody's favorite incurable STD, genital herpes.
For a while, GlaxoSmithKline, the makers of popular crowd-pleaser and herpes destroyer Valtrex were banking their ad campaign on the idea that people with Herpes can go wind surfing, mountain bike in the Mojave desert, paint a picture in a meadow in soft focus, and do all the things the rest of us who aren't spreading our legs for every hobo with a $5 bill do every day.
Novartis has obviously taken a different approach aimed at people who don't know that they contracted an incurable STD during that one-night stand with the lead singer from that Whitesnake cover band that played at their local tavern. I guess I am surprised that this segment of the population actually exists. I guess I look at my neck, where I frequently get razor burn, and I don't understand how you can confuse razor burn with Alabama Crotch Rot. Unless you're shaving every inch of your genitalia, which introduces a whole different set of problems entirely, you have no excuse for thinking that your itchy rash is due to shaving.
Next, I suppose that the makers of antibiotics that are used to treat syphillis and gonorrhea will have ads featuring a guy saying "I thought the firewater coming out of my dick was from all the orange juice I've been drinking. But now I'm not so sure. What else could it be?"